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A collaborative approach with a long view

Hillcrest Capital Partners’ approach enables entrepreneurs and family business owners to realize liquidity for or from the businesses they’ve built while also watching their legacy continue. Our approach to acquisition and investment structures is highly customized with a long-term view to sustained success for all stakeholders.

We are not a typical private equity fund looking to put another quick notch on our belt so we can raise another fund. We don’t invest in companies purely based on the numbers. Our approach is much more personal than that.

Achieving maximum return is an important objective, but maintaining the integrity of the company you built is also of paramount importance.  As a family-owned business ourselves, we understand the value of continuing your company’s legacy.  That’s why we encourage you to retain a meaningful ownership position while we work together to take the business to the next level.  This highly collaborative approach allows you to have your cake and eat it too—it’s called partnership from a different perspective. Our Investment. Your Legacy.

What really makes the Hillcrest Capital Partners approach unique, however, is that we invest our own capital. We don’t answer to institutional investors looking for maximum return in a minimum time frame. Our approach is a longer view. This flexibility allows us to develop a strategic plan that focuses on growing the business and maximizing cash flow over the long term.

As owners/financing partners, we work on your business, not in your business. An essential part of our investment criteria is the strength of the existing management team and their willingness to work with us after completion of our investment. We are not involved in the day-to-day management, but rather act as a resource and partner. But we don’t just sit on the sideline. As active board members, we’ll help your company build value by:

  • Playing an active role in defining and implementing a strategic plan that drives long-term growth
  • Filling any open positions in the management team
  • Developing incentive plans for company management
  • Managing bank relationships
  • Developing and implementing strategies for add-on acquisitions
  • Building relationships with key players in the company’s industry
  • Leveraging our networks to help the company grow

We believe that a strong board of directors provides important strategic insight and direction and is key to the long term success of any business.  We assemble a board of directors that includes representatives of management, the shareholders, Hillcrest and outside directors with relevant industry experience.


Are you a business owner or part of a senior management team that is ready to take the next step? Let’s talk.